With the proliferation of so-called “social media (SM) specialists" practically outnumbering mobile users, many in the advertising profession are starting to question whether it's best for a company to use a social networking agency.
There have been claims that lots of social networking agencies are benefiting from business owners who just don't know any better about the medium. These sham agencies are filled with resources and tactics but have little to no plan for how to use them to meet business objectives.
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Social Media Agencies Bring Results
Many small business owners like the results they're getting from social networking agencies. In a February 2011 Altimeter Group report it was revealed that 59 percent of organizations use boutique social networking agencies in contrast to 35% that utilize traditional agencies for a social company.
In a 2011 Ad agency report, 60 percent of electronic services revenue came from digital-specialty agencies.
A Business Can't-Do it Alone
To achieve its business goals through SM, i.e, improved sales or customer loyalty, a company will require time. More importantly, it will need the resources to:
A. plan an SM advertising campaign and conduct online research b. create custom-made Facebook software c. improve the user experience on its own sited. Measure and track its online sentiment
A company must work hard to create its own online community of followers and friends. All this will take substantial work and need the utmost expertise.
Your company will require a group of experts working in unison to achieve your business objectives. An increasing number of companies are realizing this and searching for outside aid.